Richard Beswick (BA sports pysch/Sports Man hon) founded Ilumin8 in 2008. Besides being an ex professional cyclist who has competed at the highest level both locally and internationally, Richards creative marketing flair has added immense value to the brands he has worked with. Being a natural competitor at heart, Richard is well aware of the fact that a companies brand must be up to speed with the constantly changing market conditions in order for it to have a podium finish. Richard’s motto is ‘if your brand is not on the podium it’s not relevant’.